Wish You Were Here

For the last 150 years, Heinz Ketchup has been a key part of both our everyday lives and our history. This means that every momentous event Heinz has played its part and is such an everyday need that we would find it hard to cope without it. It was there when Elvis Presley had his first burger or in the canteen at the Kennedy Space Centre for the Apollo missions. What would life be like if such a basic need was taken away?
Wish You Were Here is a tongue in cheek campaign that plays with the idea of people missing their beloved ketchup at some of the most important points in history.